| What's included | Foundation $6k + $1.5k/mo | Authority $15k + $2.5k/mo | Growth $28k + $5k/mo |
|---|---|---|---|
| 01 · Website | |||
| Custom-designed pages | Up to 6 | Up to 10 | Up to 15 |
| Templated pages | Up to 6 services and providers | Every service and provider | Every service, provider, and location |
| Design | Clinic framework | Custom | Fully custom |
| Mobile-first design and booking integration | |||
| Hosting, security, and uptime monitoring | |||
| Site edits | 2 hrs/mo | 2 hrs/mo | Priority |
| Custom interactions and components | |||
| Custom campaign page or A/B test | 1/mo | ||
| 02 · Visibility & Authority | |||
| Technical SEO and Google Business Profile | |||
| Directory listings and analytics setup | |||
| Keyword and AI prompt research | |||
| Local SEO and advanced structured data | |||
| AI visibility tracking | Standard | Premium | |
| Clinical articles, provider-approved | 2/mo | 3/mo | |
| Full content library at launch | |||
| Competitor visibility report | Monthly | ||
| 03 · Reputation | |||
| Automated review requests | |||
| Front-desk review link and QR code | |||
| Review monitoring | Google, Reddit, forums | ||
| HIPAA-safe review responses, written for you | |||
| Listing consistency across directories | |||
| Negative review playbook and per-provider tracking | |||
| 04 · Conversion & Automation | |||
| Contact and intake forms | |||
| Form and booking tracking, analytics dashboard | |||
| Instant text and email follow-up for new leads | |||
| Call tracking | |||
| Intake and pre-consult automations | |||
| Lead routing by service and location | |||
| AI site assistant with provider-approved answers | |||
| Lead reactivation workflows | |||
| 05 · Brand | |||
| Brand depth | Alignment | Refresh | Full system |
| Logo file set, web color and type palette | |||
| Refined identity, color, and typography system | |||
| Core messaging and taglines | |||
| Visual direction | Image style rules | Photo direction | Full art direction |
| Business card and stationery | |||
| Positioning strategy and voice guide | |||
| Brand guidelines and collateral templates | |||
| Brand review of partner work | Monthly | ||
| Strategy & Reporting | |||
| Provider review of every medical claim | |||
| Monthly report | Performance | Visibility and bookings | Visibility, bookings, competitors |
| Strategy sessions | Quarterly | ||
| Partner coordination |